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Vivid Entertainment Launches 'Vivid Touch' - First Browser Delivered Web App

LOS ANGELES – (September 24, 2012) --  Vivid Entertainment, the world's leading adult film studio, has launched "Vivid Touch," a unique browser delivered, gesture-based web application for Apple smartphones and tablet devices that makes browsing for sexy film clips as easy as a finger gesture. The new web application can be used with the iPhone 5 which made its debut this month.

"Up to now it has been notoriously difficult to create adult-related web apps for Apple products, but we have found a way to do it," said Steven Hirsch, founder/co-CEO of Vivid Entertainment. "Vivid Touch is browser delivered, gesture-based and does not require downloading of an application from a store, and no programs need to be installed by the user. The Vivid Touch web application is unique, allowing the smartphone and tablet user to access content quickly, with amazing clarity and ease of use. We're rolling it out first for Apple products, but an Android version is in development."

Mr. Hirsch said the new application is "super easy and very intuitive, using familiar gestures to access entire movies, 9,500 individual scenes and bonus offerings, all free to our website members. It will automatically update, so you don't have to worry about downloading the latest improvements. Our customers with high resolution screens can now enjoy Vivid products in the same way they do other applications, without going to an app store. We've always been ahead of the curve in both quality and delivery of content and this is the latest example of our technology leadership in the adult sector."

Featuring a full web based navigation suite, Vivid Touch is the latest "Vivid Everywhere" tool that enables fans to access Vivid movies and other content anywhere, anytime via the browsers on their smartphones and tablets. To view Vivid Touch visit Vivid.com from any Apple device with a web browser, including iPhone and iPad.  Since it runs in the cloud, it does not take up storage space on the mobile device or tablet. Users of the beta release of Vivid Touch have been invited to provide feedback to @VividCorp or vividbeta@vivid.com.

About Vivid: Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films and the www.vivid.com website, an innovative marketing and a licensing program that extends to advertising, apparel, book publishing and a range of other products. Co-founder and CEO Steven Hirsch was honored in 2012 with the first AVN Visionary Award as a leader who "has propelled innovation and taken his company and the business as a whole to new heights." In addition to its Vivid-Celeb imprint famous for celebrity sex tapes, the company is known for its Vivid SuperXXXHeroes parodies and award-winning feature films. Vivid has the industry's largest archive of adult films. For more on Vivid visit Twitter.com/VividCorp or Facebook.com/vividgirls.